So I forgot to add this book to my recap of reading the other day. here are a few quick hits that I took form this book:

• Everything a church does creates an Impression, good and bad. What Impression are you making?
• If you don’t have a plan for guests they will notice and they will have a plan, to not come back.
• Marketing materials are a first impression. From the Web site on down to every printed piece in your building
• The building itself can leave an impression. Is it clean? Dirty? Cluttered? Full? Empty?
• Plan. Plan some more. Then Plan again. Make sure you are thinking of all the ways guests are going to come and plan for them.
• Put yourself in their shoes.

If you want to see why I was reading this book, check out this First Impressions Manual I put together for my church.
All in all if you are trying to do a better job with your guests this is a great read and will get your brain thinking.

This entry was posted on Saturday, November 3rd, 2007 at 2:20 pm and is filed under Bible, Blogging, Books, Church Marketing, Daily Reading, Devotional, Evangelism, First Impressions, GROWth, Insight, New Believers, Outreach, Relationships, Strategy, Uncategorized, Visitors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.