So I forgot to add this book to my recap of reading the other day. here are a few quick hits that I took form this book:

• Everything a church does creates an Impression, good and bad. What Impression are you making?
• If you don’t have a plan for guests they will notice and they will have a plan, to not come back.
• Marketing materials are a first impression. From the Web site on down to every printed piece in your building
• The building itself can leave an impression. Is it clean? Dirty? Cluttered? Full? Empty?
• Plan. Plan some more. Then Plan again. Make sure you are thinking of all the ways guests are going to come and plan for them.
• Put yourself in their shoes.

If you want to see why I was reading this book, check out this First Impressions Manual I put together for my church.
All in all if you are trying to do a better job with your guests this is a great read and will get your brain thinking.

So i have recently been very wrapped up in putting together two very important documents and ministries at church and I wanted to share them here with every one. If they are helpful then please by all means use them to your liking.

The first one is the First Impressions Manual: A Guide to Creating “Wow” Experiences

The Second one is a communications manual that should give some guidance to anyone looking to put one together.

first-impressions-manual.pdf

crossroads-church-communications.pdf